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Junicorn Consulting Logo

Junicorn Consulting is an IR & PR consultancy that specializes in Investor & Financial Public Relations, offering PR service and investor communication expertise. Capital markets knowledge on demand with deep experience in Capital markets, IPO advisory  & IR setup. We have seen capital markets transactions from all perspectives: auditor, investment bank, corporate, and public relations. As a dedicated PR advisor, we become your trusted in-house advisor for anything related to capital markets, providing independent, unfiltered IR & PR insights and consultant PR expertise.

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Junicorn.Digital is a digital IR agency that is pioneering in digital investor relations, leveraging a deep understanding of capital markets and investor communication. While we have deep capital market experience we live and breathe a modern DNA. We additionally utilize digital formats like social media, podcast, video & newsletter to reach your capital market goals, helping you unfold your true liquidity & valuation potential.

Street Tweets 🐦🎙

a bi-weekly podcast & quarterly event series, aiding to decoding topics of investor relations, fundraising & startups.

Juniversity 🦄🎓

- is an IR & PR Online Course of the Next Generation providing you with IR knowledge on demand.

Unlock Your Capital Markets Potential with Junicorn.Consulting, speak to us today.

Meet Julia:
The Visionary Behind Junicorn

Julia Stoetzel


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With over 14 years of professional experience in the international capital markets, I've honed my skills and become a trusted expert in financial communications, specializing in e-commerce, technology, high-growth ventures, and founder-led companies. My journey in the world of finance and communication has been nothing short of exhilarating. Before my role as Head of Investor Relations & Communications at ABOUT YOU, Hamburg's first unicorn, and overseeing its IPO, I embarked on a multifaceted journey in capital markets: As a sell-side advisor at Morgan Stanley in their Investment Banking & Capital Markets division in London, I gained invaluable insights into the intricacies of financial markets. Later, I transitioned to the corporate side, serving as Director & Interim Head of Investor Relations at Tech Decacorn Delivery Hero. Here, I nurtured the IR function from post-IPO to its prestigious inclusion in the German blue-chip index, DAX.


Throughout my journey, I've developed a distinctive and modern approach that perfectly aligns with the pioneering spirit of forward-thinking companies and their founders. This approach forms the cornerstone of my work. My state-of-the-art IR (Investor Relations) strategy has garnered recognition and accolades. I was nominated for the Investor Relations Rising Star 2022 Award by IR Magazine Europe and clinched the top honor at the German Investor Relations Awards in 2022. Today, my mission is clear: I aim to share my innovative approach with a broader audience, empowering young corporates and entrepreneurs to achieve their financial communication goals.


Join me on this exciting journey as we unlock new possibilities and reshape the future of financial communications together.

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Providing Next Generation Investor Relations 
Established Listed Companies 
to Reach
Next Generation of Investors
Lage Stage Private Companies
to Access & Navigate in
Capital Markets



Investor Newsletter

Investor engagement tool for exsting and future investors betweeen fundraises & reportings

Social Media

Leveraging your equity story on Social Media


 Leveraging your equity story via short audio content on podcast plattforms


Leveraging your equity story via short audio content on podcast  video platforms


Junicorn Consulting Logo
ABOUT YOU, Hamburg

Head of Investor Relations & Commuications

Delivery Hero Logo
Morgan Stanley, London

Associate Investment Banking

HEC Logo
KPMG AG, Düsseldorf

Associate Corporate Finance

Since 2022
Junicorn Consulting, Berlin

Founder & Managing Director


About You Logo
Delivery Hero, Berlin

Director Investor Relations

& Group Strategy

Morgan Stanley Logo
LSE - The London School of Economics and Political Science

HEC Paris (CEMS)
NRW.Bank Logo
NRW.Bank, Düsseldorf

Business Analyst

DHBW Karlsruhe
  • About the Founder - Julia Stoetzel
    I have been gaining professional experience in the international capital markets for over 13 years, today I am an expert in financial communications for e-commerce, technology, high-growth & founder-led companies. Before accompanying the IPO & setting up the IR department of Hamburg's first unicorn, ABOUT YOU, as Head of Investor Relations & Communications, I learned the ropes of capital markets from different perspectives: First as a sell-side advisor at Morgan Stanley within their Investment Banking & Capital Markets division in London. Then from a company perspective as Director & Interim Head of Investor Relations at Tech Decacorn Delivery Hero, where I matured the IR function from post IPO till its German blue chip index (DAX) entrance. Throughout that time I developed a unique & modern approach which caters to the cutting-edge spirit of companies & founders. For my state-of-the-art IR approach I have won the first prize of the German Investor Relations Award 2022. I now am on a mission to bring this approach to many more young corporates out there. Privately I live in Berlin and am curious about networking, startups & new technologies.
  • Why "Junicorn"?
    junicorn (spelled: u·ni·corn 🦄) is on a mission to revolutionise the investor relations landscape by bridging the gap between the traditional capital markets world and the way the next generation of corporates & investors want to communicate.
  • What makes Junicorn Consulting unique?
    Junicorn sees itself as the bridge between the two worlds of established capital markets & modern era. On the one hand, junicorn is focussing to assist unicorns or any type of founder-led, high growth, new economy or tech enabled companies in setting up professional investor relations procedures empowering them to accessing capital markets. On the other hand, junicorn is aiding established corporates to address the next generation of investors by applying modern tools & methods. 💡
  • Why is it important for me to have a good Investor Relations department?
    Having a good Investor Relations department helps to effectively communicate with stakeholders 📊, build trust and transparency, and increase investment appeal, which can lead to better stock performance 📈 and greater investment opportunities.
  • I have no Investor Relations department currently - can you built it for me?
    💼Yes, we can do that. Junicorn has supported companies in their journey of building up IR departments from scratch before, during or after its listing.
  • I am a smaller company - are your services useful for me?
    Junicorn is covering a range of services for listed and non-listed companies of all sizes. Let arrange a call to see which tools might be most valuable in your specific case. 💬
  • My company is not German - can I still book your consultation?
    Absolutely. Many of my services are agnostic to the jurisdiction you are listed or placed in. Junicorn prides itself as an international, remote first company with no boundaries in location. 🌎
  • What is the approximately process of the consultation?
    Book a free 15 min consultation here: Discuss your situation and potential area of need & presentation of Junicorn Service Scope. 🔍 If interesting, initial offer. Still have questions? Lets have another call. Offer Conclusion Kickoff 🔥 In a rush? Given lean structures the above process can be as quick as 2 days.
  • Is it possible to book your services fully in presence/remote?
    Absolutely. 💻 Many of my services are agnostic to the jurisdiction you are listed or placed in. Junicorn prides itself as an international, remote first company with no boundaries in location and the desire to reduce the carbon footprint due to unnecessary physical meetings. 🌎 Upon request, physical presence can be arranged. Travel expenses might occur.
  • Where can I contact you?
    Book a call directly here: Write an email directly here:


If you have any question or want to contact us - leave us a message right below!

Thanks for reaching out!

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